The Association for Generic Medicine Producers (APMGR) was set up in 2009, at the initiative of a dynamic group of high quality generic medicine producing companies. APMGR is a non-governmental and independent organization that aims to actively contribute to improving the access to medicines for Romanian patients.

Throughout the world, generic medicines are the solution for increasing access to pharmaceutical treatment. In order to have a competitive healthcare system in Romania, we need to learn from the European experience, where the support for generic consumption improved the access to high quality medical assistance for a higher number of patients while also rendering public spending more efficient.

APMGR gathers the most important companies in the generic medicine production field, present on the Romanian market: Accord Healthcare, Amring Pharmaceuticals, Alvogen, Dr. Reddy’s, Egis, Fresenius Kabi, Gedeon Richter, Infomed Fluids, Krka, Magistra CC, Medochemie, Mylan, Sandoz, Teva, Zentiva.

APMGR is affiliated (since 2011) to the Medicines for Europe Association, the official representative body of the European generic and biosimilar pharmaceutical industry, which is at the forefront of providing high-quality affordable medicines to millions of Europeans and stimulating competitiveness and innovation in the pharmaceutical sector.


Association management is provided by General Assembly formed by legal representatives of all APMGR member companies. The General Assembly meets at least once per year and has a role of permanent control on other management bodies of the association.

To administrate the current activities of the association, APMRG members elect once every two years a Board of Directors formed by five members, lead by a Chairman and a Vice-Chairman. The Board of Directors meets any time is needed and decides in the name of the association by presence of 2/3 from the number of its members.

The executive management is provided by an Executive Director.



„As President for APMGR, my objective is to continue the efforts of the pharmaceutical industry to create value and build trust with our stakeholders, through supporting the transformation of the healthcare system in our country and, consequently, improving the healthcare indicators. This objective is of benefit to all stakeholders – first of all, to the patients – increasing access to medicines; second – to the health authorities, through effective use of funds; third – to the business environment in Romania, by raising the profile of our country among investors in the pharmaceutical industry.

Adrian Grecu has a broad and diversified experience within the pharmaceutical industry, encompassing 20 years of local experience, as well as in regional and international roles in Eastern Europe, Russia, India, China and Singapore. He is currently managing the operations of Mylan Romania and is also responsible for 10 other countries in South East Europe. Adrian is a graduate of the Faculty of Chemistry at the University of Bucharest and hold a billingual MBA from IESE- Navarra University



„Obiectivul pe care ni-l asumam in APMGR este acela de a contribui la asigurarea unui acces extins la terapii eficiente si accesibile pentru pacientii din Romania. Medicamentele generice si cele biosimilare pot oferi astfel de solutii moderne si care sa raspunda eficient nevoilor pacientilor. Ne propunem sa contribuim la cresterea calitatii vietii acestora, fara a pune presiune pe resursele financiare. Iar pentru a obtine acest rezultat este nevoie de colaborarea reala a tuturor actorilor din sectorul farmaceutic, fie ca vorbim de autoritati, de asociatii de pacienti sau de companii farmaceutice producatoare de medicamente generce sau inovatoare, in egala masura.”

Daniel Bran aduce in sprijinul APMGR o expertiza bogata si foarte variata, acumulata in cei peste 18 ani petrecuti in industria farmaceutica, deopotriva in cadrul unora dintre cele mai mari companii de medicamente inovatoare, dar si in companii de generice. In prezent, Daniel Bran ocupa pozitia de Director General al Accord Healthcare Romania si Moldova. Este medic, absolvent al Facultatii de Medicina si Farmacie din Timisoara.



For a better promotion of the principles, relations and standards specific to the generic medicines market from Romania, APMGR created five working groups gathering experts from member companies.

  • Compliance
  • Public Relations
  • Pricing
  • Regulatory
  • Legal

The purpose of the groups is to observe the implementation of national and international regulations in the pharmaceutical field, as well as to promote new solutions in order to improve the regulatory framework.

The coordinators of these working groups are representatives in corresponding committees within the Medicines for Europe (MFE).